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Business Activity Monitoring (BAM)
Business Activity Monitoring (BAM) is a term that defines the concept of providing real time access to critical business performance indicators to improve the speed and effectiveness of business operations.
Event Management and Alerting (EM&A) is an integral part in support of the concepts articulated for Business Activity Monitoring. (EM&A) enables real time monitoring, measurement, notification, response and collaboration of performance issues across disparate data sources and applications. These disparate data sources and applications will be both within (intra-enterprise) and external (inter-enterprise) to the company.
At the highest level, (BAM) brings together Business Intelligence, which is focused on post-event analysis with application integration, which focuses on data-to-data connections to deliver information to people. The concept of Business Activity Monitoring drives to the zero latency, real time organization. (EM&A) is the "glue" that bridges Business Intelligence and Enterprise Application Integration.
Despite the time and money invested in business intelligence, application integration and business collaboration systems, companies today frequently do not have the early visibility into business operations required to prevent business exceptions from becoming problems or crises. Business Activity Monitoring is the concept of having operational visibility across the enterprise.
Event Management and alerting technology eliminates the delay between when events happen and when the right people find out about them. By compressing timeframes associated with traditional reporting and notification cycles, it enhances productivity through improved internal awareness of business operations, more responsive management-by-exception practices, and reduced cycle times all leading to cost savings through greater efficiency. By extending this technology to customers, partners and suppliers, companies can increase competitiveness and streamline performance throughout their operations.
Via alerts information finds the people who need it via familiar channels, such as email, SMS, Web etc, rather than the people having to learn a new application and search for information themselves.
In short, the mechanism of event management and alerting can be quickly and powerfully applied to improve the predictability and efficiency of any organization, paving the way for (BAM) to become an integral part of the business.
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